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Privacy Policy

Scope
This Privacy Policy describes how Merge Coffee Roasters and its affiliates and subsidiaries (referred to as “Merge Coffee Roasters,” the “Company,” “we,” or “our” as applicable) collect, use, and disclose information about you. This Privacy Policy applies to information that we collect when you use or access our websites (each a “Site”), and services (collectively the “Services”) that display or link to this Privacy Policy, or when you otherwise interact with us.

We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.

We may occasionally update this Policy, so we invite you to review it periodically. All changes will go into effect on the date noted below. The new Policy will apply to all current users of our Services and replace any prior Policies. If we materially change the Policy, we will provide appropriate notice to you.

Information we collect
We collect various types of data about you, as described below.

Contact and account information
We may collect your name, address, phone number, and email address. We may also collect your information to create an account or profile, such as your username and password.

Interests and demographic information
To better understand our customers and offer products and services of interest to you, we may collect information from or about you that indicates your interests or demographic information. Examples may include the date of birth, age or age range, gender, geographic location (e.g., ZIP Code), favorite products, hobbies and interests, household or lifestyle data, or transactional information about the products or services you purchase.

 

Payment information
If you make a purchase, we work with a third-party payment processor to collect and process your billing address and payment method information.

Customer service and feedback
We may collect information from you when you request customer support or information from us, provide feedback or reviews about your experience with us or our products, or otherwise communicate with or contact us.

 

Social media account information
If you link a third-party social media account with us, we may collect the information you have publicly shared on your account.

 

Consumer-Generated Content
We may collect the content you create and then share it with us on third-party social networks or our Sites. Examples include photos, videos, personal stories, or other similar media or content. Where permitted, we collect and publish consumer-generated content in connection with various activities, including contests and other promotions, Site community features, consumer engagement, and third-party social networking.

 

Location information
We may collect or infer information about your location based on your zip code or IP address. With your consent, we may also collect information about the precise location of your mobile device in connection with your use of our mobile apps. You may stop the collection of precise location information at any time (see the Your Privacy Rights and Choices section below for details).

Site usage and device information
We may collect information about your use of our Services, including technical information about your device, browser, or mobile carrier; usage information such as when you access the Services, for how long, and the websites you accessed before or after your use of the Services; and device identifiers and IP address. We may also capture information concerning your interaction with the Services.

How we collect information
There are several ways we may obtain information about you. Merge Coffee Roasters collects information from you (a) that you choose to share with us when using our Services and when you otherwise interact with us, such as through our customer service channels, (b) that we collect automatically when you use our Services, and (c) that we receive from third parties.

We collect information from you directly. We collect information when you use our Services or otherwise interact with us. This may include placing an order online or at Merge Coffee Roasters cafes, providing a review, signing up for communications, and registering for an account with us. We may collect information when you join a loyalty program or enter a promotion or contest, or if you participate in any of our surveys.

We collect information automatically. Our third-party service providers collect data about you using automated technology like cookies and pixels via our Services. We use these technologies to improve our Services and your experience, see which areas and features of our Services are popular, and count visits. They also help us understand information like access times, pages viewed, links clicked, and the page you visited before navigating to our Services. For more information about our use of cookies and other tracking technologies, see the “Targeted Advertising and Analytics” section and the “Cookies” sub-section of the “Your Privacy Rights and Choices” section below.

We get information about you from other sources. We may collect information about you from our business partners or affiliates. We may also acquire information from other sources to help us maintain the accuracy of the information we collect, personalize your experience with the Services, and target our communications so that we can inform you of products and services or other offers that may be of interest to you, measure ad quality and responses, and for internal business analysis or other business purposes. We may also receive information from our “tell-a-friend” program or friends who want to send you a product.

Use of information
We may use the information that we collect from and about you for a variety of business purposes, as follows:

We use the information to communicate with you. We may use the information to answer your questions and comments, including providing you with information about this Policy or our Terms of Use. We may also use the information to provide you with customer service.

We use information so you can purchase our products. We may use the information to process and fulfill orders. We may use the information to process your registration with our Services so you can use our features.

We use the information to improve our products and Services. We may use the information to make our Services better.

We use the information to personalize the Services. We may use the information to personalize your experience with us, including saving preferences or settings. This may include customizing the content you see or making it easier to log into your account. We may analyze your preferences, information, and habits to personalize the Services.

We use the information for marketing purposes. We provide you with information about new products and special offers or promotions, including advertisements for our products and services tailored to you. We may use the information to run a sweepstakes or contest. We deliver content through various channels like email, SMS, and social media platforms. If you wish to opt out of marketing emails, please see the “Your Privacy Rights and Choices” section below.

We use the information to protect our company and others. We use the information to identify fraud and secure our Services and systems to protect you and our other customers.

We use the information for other lawful purposes or as we may disclose to you.

Targeted analytics and advertising
We engage others to provide analytics, serve advertisements, and perform related services across the web. These entities may use cookies, web beacons, SDKs, device identifiers, and other technologies to collect information about your use of our Services and other websites and mobile apps, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in mobile apps, links clicked, and conversion information. This information is used to deliver advertising targeted to your interests on other companies’ sites or mobile apps, analyze and track data, determine the popularity of certain content, and better understand your activity.

You can also learn more about interest-based ads, or opt out of having your web browsing information used for behavioral advertising by companies participating in the Digital Advertising Alliance.

Disclosure of information
We may disclose the information we collect from and about you as follows:

We disclose information with service providers and other third parties we work with. We may disclose information with external companies who perform business, technical, professional, or marketing-related services for us. This also includes companies that help us with fraud detection and Service operations. We may disclose information with data analytics vendors or market research companies. In some circumstances, these entities may use your information for their own purposes. This might include internal analytics.

We disclose information with any successor to all or part of our business. In the event that Merge Coffee Roasters or its assets are acquired by or merged with another company, we may disclose all categories of information as part of that transaction. This acquisition or merger may include part of our business or one of our brands. This may occur in the event of bankruptcy.

We disclose the information to comply with the law or protect ourselves. For example, we may disclose all categories of information to respond to a court order or subpoena. We will disclose the information if a government agency or regulatory body requests it. This includes U.S. and non-U.S. law enforcement or regulatory authorities.

We disclose aggregate or anonymous information. We may disclose aggregate, anonymous, or de-identified information that cannot reasonably be used to identify you.

We disclose information as permitted by law, and for other reasons, we may describe to you.

Third-party sites and content
The Services may have links to third-party websites, which may have privacy policies that differ from ours. We are not responsible for the practices of these sites, nor does our privacy policy apply to other sites. We have no control over third-party sites' information collected, stored, or used, so please read each site’s privacy policy carefully.

 

We combine information
We may combine the information we receive from and about you, including information you provide to us and information we automatically collect through our Services, as well as information collected offline, across other computers or devices that you may use, and from third-party sources.

Your privacy rights and choices
Access, correction, deletion
Depending on where you reside, you may have the right to (1) request to know more about and access the personal information we collect, use, and disclose about you, (2) request deletion of your personal information, and (3) request correction of inaccurate personal information. You can access, review, and correct certain information by logging into your account and visiting the “settings” page. You can also request access, correction, or deletion of your personal information, by contacting us at info@mergecoffee.com. We may verify your request by asking you to provide information related to your recent interactions with us, such as your name, email address, or phone number. If we deny your request, you may appeal our decision by contacting us at info@mergecoffee.com. If you have concerns about the results of an appeal, you may contact the attorney general in the state where you reside.

Opting out of targeted advertising, sharing, and sales
As described in the “Targeted Advertising and Analytics” section above, we process personal information to understand and improve your experience with our Services and to serve you advertisements on non-Merge Coffee Roasters properties. Some of these activities may be considered “sales” or “sharing” of your personal information or “targeted advertising” under certain laws. Depending on where you reside, you may have the right to opt out of targeted advertising, sharing, and sales of your personal information. To effect the opt-out, please click on the “Do Not Sell or Share My Personal Information” link on our website footer, select "No" for the "Marketing and Analytics" and "Advertising" categories, and save your preferences.

 

Nondiscrimination
We will not discriminate against you if you exercise your privacy rights.

 

Location Information
When you first launch our mobile apps, you may be asked to consent to the app’s collection of precise location information. Suppose you initially consent to our collection of such location information. In that case, you can subsequently stop the collection of this information at any time by changing the preferences on your mobile device. If you do so, certain features of our website may no longer function properly.

 

Cookies
Most web browsers are set to accept cookies by default. You can usually adjust your browser settings to remove or reject browser cookies. Please note that removing or rejecting cookies could affect the availability and functionality of our Sites.

Communication preferences. You may opt out of receiving promotional communications from us by following the instructions presented when you sign up for them and by following the instructions in those communications. If you opt-out, we may send you non-promotional communications, such as those about your account, your relationship with us, or our ongoing business relations.

Audio and visual data

Affiliates and subsidiaries, fraud prevention partners, data analytics providers, marketing partners, payment and financing processors, fulfillment partners, customer support partners, Internet service providers, operating systems and platforms, customer feedback platforms, and cloud service providers.

Inferences: Advertising and marketing networks, data analytics providers.

Sensitive Personal Information (i.e., precise geolocation information): Affiliates and subsidiaries, fraud prevention partners, data analytics providers, payment and financing processors, fulfillment partners, customer support partners, Internet service providers, and cloud service providers.

We retain personal information for as long as necessary to carry out the purposes for which we originally collected it and for other purposes described in this privacy policy.

With your consent, we collect your precise geolocation information to help you locate and order from the nearest Merge Coffee Roasters café. This information is considered “sensitive” under Virginia law. We do not use or disclose sensitive personal information for the purpose of inferring characteristics about you.

We do “share” and “sell” the following categories of personal information to advertise our products and services to you: identifiers, commercial information, and internet or other electronic network activity information. In the preceding 12 months, we have shared and sold the following categories of personal information to the following categories of third parties:

Categories of Personal Information: Identifiers, Commercial information, Internet or other electronic network activity information

Categories of Third Parties: Advertising and marketing networks

We do not knowingly sell or share personal information about consumers under the age of 16.

You have the right to opt out of sharing and sales at any time by clicking the “Do Not Sell or Share My Personal Information” button on our Sites, selecting “No” for the “Marketing and Analytics” and “Advertising” categories, and saving your preferences. Please see the “Your Privacy Rights and Choices” section above for more information about your privacy rights and how to exercise them.

If you submit a rights request as an authorized agent, you are required to submit proof of your authorization to make the request, such as a valid power of attorney or proof that you have signed permission from the individual who is the subject of the request. Please do not provide any sensitive personal information in connection with the request, such as a driver's license or other government-issued ID. In some cases, we may be required to contact the individual who is the subject of the request to verify his or her own identity or confirm you have permission to submit this request. If you are an authorized agent seeking to make a request, please contact us at info@mergecoffee.com.

Notice of financial incentives
Notice of financial incentives. We offer various financial incentives. For example, we may provide discounts, rewards, exclusive offers, or other benefits to customers who sign up to join our loyalty program or who participate in a promotional campaign. When you participate in a financial incentive, we collect personal information from you, such as identifiers (like your name, email address, phone number, or birthday) and commercial information (like your purchase preferences and interests, or your purchase history). In some cases, we may provide additional terms and conditions for a financial incentive, which we will provide to you when you sign up.

The value of your personal information is reasonably related to the value of the offer or discount presented to you. You can opt into a financial incentive by following the sign-up or participation instructions provided, and, for any ongoing benefits, you have the ability to opt out at any time by following the instructions set forth in the applicable loyalty program or promotional campaign.

These sites are not intended for children
The sites where this Policy appears are meant for adults. We do not knowingly collect personal information from children. If you are a parent or legal guardian and think your child has given us information, you can write to us or email us at the addresses provided at the end of this policy. Please mark your inquiries as “Parental Information Request.” Parents, you can learn more about how to protect children’s privacy here.

Security measures and locations of information
We use standard security measures. While we make every effort to help ensure the integrity and security of our network and systems, the Internet is not 100% secure. We cannot promise that your use of our sites and apps will be completely safe. We encourage you to use caution, and not to share or reuse passwords.

Transfer of Information to the U.S. and Other Countries. Merge Coffee Roasters is based in the United States. You understand that interacting with us will send your information to the US. The laws of the US may not provide the same protections as the laws in your country.

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